
I don't know why I hadn't thought to highlight her sooner because she's such an extraordinary woman, but now I have to take the time to honor the founder and editorial director of AMBERmag.com, THE online destination for multicultural, fashion and beauty- savvy women. By the way, she's also my boss who has graciously given me the opportunity to learn about the magazine writing business and has guided me every step of the way! In this edition of Sista with Substance, I have attached an interview by
Nicole Brown with Marcia that was published by
Mahoganybutterly.com on their Black Women of the Web channel. Read on and discover the talent, style, and business prowess that comprise the one and only Marcia A. Cole.
Oh yeah, check out my shout out!
AMBERmag.com is fabulous site for women of color who are into in all things beauty. From cosmetics, hair, skincare, fashion and style – if it’s even remotely related to looking good and maintaining our beauty, AMBERmag has it covered. Some of my favorites on AMBERmag include their “Look of the Week” feature that teaches us how to recreate runway-ready looks at home; their photo-rich fashion highlights; and their expert advice from renowned cosmetic experts of color, including supermodel and beauty mogul, Iman.
I had the pleasure of connecting with Ambermag’s Founder and Editorial Director, Marcia Cole to learn more about the woman behind this chic online destination for black women...
Tell us about your site - what’s it about? When did you launch?
Our site focuses on beauty, fashion and some entertainment. Our primary focus, however, is beauty for African American and Latinas. We officially launched in January of 2007.
What made you decide to start it?
I had a similar site/online magazine back in 1998 called Inside Salon online. There was an internet boom, then a bust and while we started to gain traction right before the bubble popped, the seemingly collapse of the industry made it hard to sustain itself, so I closed it down after three years.
Who would you say is your typical reader?
She’s a working woman and college student, anywhere between the ages of 18 and 39. She loves to find out beauty information, trends and style recommendations.
3 words that best describe your site?
Stylish, modern and high-end.
How do you feel your site has evolved since you first started it?
Well, we’re still evolving and hope to continue to evolve. We did a lot of things from an SEO-perspective that allowed our content to be found more easily. We are about to upgrade with some great tools specific to our content, as well as build out our pages for easier functionality and navigation.
What other things do you do for a living and/or hobby?
When I first started, I was consulting for an interactive agency; then I worked for Latina.com and Realsimple.com managing their content. I create content 24/7. And AMBERmag.com really fills up my days and nights from a content and business perspective.
What would you say are the most rewarding aspects of the work you do online?
Whether it’s testing new products or finding new talent, the hook has always been seeing great imagery combined with great reporting. For me what’s always been the reward of being an editor or a writer is seeing the vision for a story come to fruition.
What are the most frustrating aspects?
Research and when there are unknown technical issues for no apparent reason than Mercury being retrograde.
What is the inspiration behind your content?
The name of our main channel is Adore Your Beauty. The inspiration behind that is we want women of color to adore their beauty—from the inside and out. That means loving ourselves enough to take care of ourselves—from exercising and doing our bodies right to great hair and makeup. We understand how empowering it is when one believes they look great. And how even more empowering when we honestly believe we are great. The other part of our inspiration is about showing the diversity of our beautification customs from the Caribbean, and Latin countries, whenever we can, show how we have influenced trends.
What kind of impact do you hope to have through your work online?
Beauty is in the eyes of the beholder, and it is a tool that can harness or harm a person’s self-esteem. Having a good, strong sense of self and is truly beautiful. I want us to build a robust audience, have women become more knowledgeable about their beauty choices. But more important, through our AMBERawareness program, it is my desire that we continue to connect women at our events, which allow them to celebrate being a girly-girl while helping our community.
Besides this site, is there any other work that you do online (eg, other sites, writing, etc)
AMBERmag.com will power a beauty blog on BET.com as a part of syndication. And I consult with companies seeking content strategies for the web. But the site and our newly formed ad network keep me pretty busy.
Are there other people that work on your site that you want to give a shout out to?
Absolutely, my business partner, Duane Felix, Derrick Moore our sales representative, Richard Pelzer of Mega Management, our freelancers and our interns, Lenina Mortimer, Sayde Tyson, Shari Myles—truly awesome folks!
There are many people who love your site. What sites are YOU a fan of?
Outside of the sites in our network, which were all hand-selected, I really enjoy Huffington Post, NYmag and Politico.
What’s the biggest mistake you’ve made and what did you learn from it?
I would say it was initially hiring sales people who came from magazines and not the web. The learning curve was costly.
What do you think has contributed the most to the success you’ve had so far?
My faith in God and that He will guide my steps. And in listening to that guidance, visitors have responded.
As a site owner myself, there are times that I second guess myself or question if the effort I put into it is worth it. Do you ever have moments like that, and if so how do you snap out of it and get back in focus!
Oh yes! I started to waiver when it took a moment for the revenue to start coming in. Our site is all original content, so it costs to produce it. So there are times when you start to wonder, what the hell!?? But then I meditate; get into a gospel song (cue Never Would Have Made It) and listen to that still calm voice inside. Then I get back in line doing what I know I love to do in an environment that has always made me be the best me possible.
Name something(s) that your site visitors would be surprised to know about the woman behind it all?
I don’t like the process of shopping (taking off clothes, putting it back on). Though I know I’m supposed to wrap my hair at night, I rarely do it; and I drive with two feet.
Marcia’s Favorite Things
Favorite Books:
Kaffir Boy, Memoirs of a Geisha Girl and A Return to Love
Favorite Movies:
Two Can Play That Game and The Devil Wears Prada
Favorite song, artist or album:
Hmm. I love so many different types of music, from Miriam Makeba to Teena Marie to Anthony Hamilton.
Favorite place(s) to be in the world
By the ocean on a beach on any island in the world.
Favorite place(s) to shop / favorite designers:
Online, net-a-porter, Vivre.com, Loehmann’s and Saks Fifth Avenue
Must-have beauty products:
Clinique lip glosses and mascara; CoverGirl’s Amazement Lipgloss; Bobbi Brown’s Nude lipsticks; Iman’s Second to None Cream to Powder Foundation; Lottabody wrapping lotion; Carol’s Daughter Tui Oil; Elasta Q.P. Glaze
Marcia’s Thoughts on Beauty, Radiance & Strength
What does “beauty" means to you? Power.
What things do you do to unwind/ take care of/nurture yourself?
Massage, sauna, run are top of the list.
What do you love most about my being a black woman?
Our strength, like our roots, run deep. I love the fact that we can live in parallel universes: a black world and a general market world. I love that we can flip it. I’m from Jamaica, so I have the privilege of being able to live in a Caribbean, Black American and general market world.
What brings you joy?
So many things, but it would be love. Doing what I love, being with people I love, sharing what I’ve learned throughout the years with young girls trying to break into the industry. Eating a great slice of cheesecake!
If you could give women one piece of advice that you knew would stick with them as they navigate their way through life, what would it be?
Jealousy is a waste of energy and is only a reflection of you believing that the universe doesn’t have enough—whether that’s love, men, jobs, money, cars, shoes, etc.—to give you in abundance. So don’t cultivate envy, be authentic and expect good things from your life. And when you project that…that’s what will project back to you.