But like I said before, it's not all about the pitch. I'd like to argue that good publicist must have a bit of a stalker side to them. To that end, I follow every beauty blogger that I've pitched to on Twitter. For one, I like to keep up with them and keep them in my virtual rolodex. I figure that if one pitch doesn't interest them, maybe another will in the future. Secondly, I like to converse with these women about whatever it is they're talking about. It's essential for me to demonstrate that I'm not all about the placement, but that I'm interested in talking up random beauty topics as well or just simply saying "Good morning!" or "Great review on that body butter!" or "Your hair looks great!" It also doesn't hurt to send greeting or holiday cards via email. Yes, it takes extra effort to keep up with all of the bloggers that I encounter, but it's absolutely worth it to build these relationships, so the next time they want to feature what's new in the beauty world, you'll be the first person they think of. If you play your cards right, they won't think of you as "that beauty publicist", but as "my friend, the beauty publicist."
Tuesday, April 19, 2011
Response Post #4
I can absolutely relate to and echo Sabrina's exclamation about how much she loves PR in her "My PR Movement" post. For the past few months, I've had the opportunity to be the leading publicist for my PR firm's three beauty clients. Who wouldn't love to talk about hair and skincare products all day?! Before I knew anything about PR or even considered pursuing a career in it, I was a certified product junkie, trying out just about any product that promised to make my skin more supple, hair shinier, etc. This job is a perfect fit. A very critical lesson that I had to learn as a burgeoning publicist though was that it's not just about pitching and gushing about your client's product or service to a random beauty editor's email address. PR is built on relationships, not only with the clients, but with media personnel as well. My target audience for my clients are not so much large beauty magazine editors, but beauty bloggers. Over the past few years, it has been discovered that receiving placement on a very popular niche blog can almost be as successful as getting one in a national mag. Bloggers generally are not as inundated with pitches as magazines are, so the odds of my beautifully written pitch actually gaining the attention of the blogger then leading to a post are better.
But like I said before, it's not all about the pitch. I'd like to argue that good publicist must have a bit of a stalker side to them. To that end, I follow every beauty blogger that I've pitched to on Twitter. For one, I like to keep up with them and keep them in my virtual rolodex. I figure that if one pitch doesn't interest them, maybe another will in the future. Secondly, I like to converse with these women about whatever it is they're talking about. It's essential for me to demonstrate that I'm not all about the placement, but that I'm interested in talking up random beauty topics as well or just simply saying "Good morning!" or "Great review on that body butter!" or "Your hair looks great!" It also doesn't hurt to send greeting or holiday cards via email. Yes, it takes extra effort to keep up with all of the bloggers that I encounter, but it's absolutely worth it to build these relationships, so the next time they want to feature what's new in the beauty world, you'll be the first person they think of. If you play your cards right, they won't think of you as "that beauty publicist", but as "my friend, the beauty publicist."
But like I said before, it's not all about the pitch. I'd like to argue that good publicist must have a bit of a stalker side to them. To that end, I follow every beauty blogger that I've pitched to on Twitter. For one, I like to keep up with them and keep them in my virtual rolodex. I figure that if one pitch doesn't interest them, maybe another will in the future. Secondly, I like to converse with these women about whatever it is they're talking about. It's essential for me to demonstrate that I'm not all about the placement, but that I'm interested in talking up random beauty topics as well or just simply saying "Good morning!" or "Great review on that body butter!" or "Your hair looks great!" It also doesn't hurt to send greeting or holiday cards via email. Yes, it takes extra effort to keep up with all of the bloggers that I encounter, but it's absolutely worth it to build these relationships, so the next time they want to feature what's new in the beauty world, you'll be the first person they think of. If you play your cards right, they won't think of you as "that beauty publicist", but as "my friend, the beauty publicist."
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